I am a luxury brand strategist and communications advisor with more than 20 years’ experience working internationally with high-performance brands, foundations, and creative enterprises.

My expertise spans brand repositioning, global campaigns and C-suite advisory, with a particular focus on luxury goods, philanthropy and UHNW engagement.

Throughout my career, I have partnered with leaders and organisations to define their brand essence, strengthen their reputation and amplify their voice on global platforms - including the World Economic Forum, Milken Institute and UN Global Compact.

Alongside my consultancy practice, I design and deliver executive education programmes on luxury branding, personal branding, and leadership presence. I also contribute as a speaker and panellist at conferences and leadership forums, sharing insights on the future of luxury, executive charisma, and the intersection of values, influence, and brand legacy.

Whether advising clients directly, teaching in an executive setting, or addressing international audiences - my focus is always the same: helping brands and leaders communicate with clarity, authenticity and authority.

What I Do

Brand Strategy & Positioning

Defining and articulating the essence of a brand - its values, identity and purpose. I create strategies that connect meaningfully with audiences, build long-term resonance, and ultimately maximise brand equity.

Creative Direction & Storytelling

Translating brand strategy into concepts, campaigns and experiences. From editorial to events, I ensure that every touchpoint communicates with authenticity and impact.

Thought-Leadership Advisory

Supporting founders, executives and UHNWIs in shaping their public voice. I develop narratives and positioning that strengthen leadership, influence and trust.

Global Audience Development

Building communities, partnerships and networks across industries and geographies. I help organisations engage their audiences and stakeholders with clarity, confidence and cultural sensitivity.

Philanthropy & Legacy Building

Advising on philanthropic initiatives, foundations and social impact strategies. I work with leaders to align purpose with practice, ensuring that legacy is sincere and lasting.

Executive Education

I design and deliver executive education programmes on luxury branding, personal branding, and leadership presence, helping organisations and individuals define and navigate their path with originality and integrity.

My Approach

With an international background and an entrepreneurial mindset, I work with leaders and organisations to refine their brand, shape narratives, and build strategies that drive sustainable growth.

I believe in integrity, kindness and accountability as the foundation for all meaningful collaborations - in business and in life. For me, branding is not only about visibility, but about values: what an organisation stands for, how it communicates and ultimately the legacy it builds.

My Background

Born and educated in Germany, I began my career in London after successfully completing a PgDip in Fine & Decorative Arts at Christie’s Education, London, followed by a HND in Fashion Writing & Public Relations at the London College of Fashion (University of the Arts London). Early experiences included working with Isabella Blow at British Vogue and creative projects with the UK Government’s Central Office of Information.

I went on to hold communications, creative and strategy roles across leading luxury houses and foundations, before establishing my own independent consultancy.

I am fluent in German and English, with working proficiency in French.